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Taylor Herring

Taylor Herring PR is a prestigious PR company based in London, with a client list including Disney, David Tenant and Virgin. The website provides information about the history of the company, what they do, who their clients have been and are, as well as information on their current events and projects.

  • Searchability – is it easy to find using search engines?

Taylor Herring’s website is extremely easy to find. It is the first hit on google, when you search Taylor Herring. It is also the second hit when you search for PR agencies London.

  • Usability – is it technically stable and are items quick to upload?

The site loads very swiftly and cleanly. Videos, pictures and links all seem to be stable and operating at a high standard. Each link sends you to the next page effortlessly. This makes the site user friendly and allows you to browse at ease.

  • Navigation – is the site easy to get around and full of useful links?

The site has a navigation bar at the top of the page with ten buttons. The buttons are clearly labelled and are self explanatory. There are links for “about us”, “contact us”, “events”, “hall of fame” as well as many others. The site has three links to pages which tell the reader what the company does, how good the company is as well as their high profile client list.

Taylor Herring PR also have links for job information at the company as well as their very own blog!

Again this makes the site easy to use, and is not at all over bearing. However he navigation bar could look better, it is a bit clunky.

  • Design

TaylorHerring.com has very clean simple the design. The design does not over the power the viewer, but still grabs the attention with teal blue being the staple colour. The Taylor Herring logo is situated at the top of the page above the navigation bar. The site is very clean and well organised. There is also pictures on the left hand side of the homepage of all their clients.

The homepage features links and a brief extract of top stories in the Taylor Herring company. For example the producers of Slumdog Millionaire hiring Taylor Herring.

This grabs the readers attention and is a good design ploy to make a potential customer look more into the site.

  • Content – is there a good selection of well-written stories, well signposted and using appropriate multimedia?

There is an amble amount of content, including information of the companies past and present client list, the events they have been involved with and upcoming events. Stories and information are easy to find with clearly labelled and placed links.

A tickerline is positioned below the navigation bar declaring recent achievements and recommendations.

In addition there is also rave reviews from clients such as Andrew Lloyd Webber, The Financial Times and Sir Alan Sugar.

The webiste has content such as their events, jobs, case studies, and everything you need to know about the company.

The content is relevant for the companies expected traffic, which would be people interested in working in PR, or looks for a job in PR, as well as someone looking for a company to represent them.

  • Video

Video is used on the site, but not much. There are the occasional videos on their blog and on their events page.

I think this is an adequate amount of video usuage. The site uses video where needed, and this keep the site fast and easy to run.

  • Audio

There is no audio on the site, at least none that I could find.

  • Interactivity – can the reader take part in forums, polls and comments?

Readers cannot take part in forums, polls, or comments even on the companies blogs.

  • UGC – User-generated content – what kind of content do readers submit?

There does not appear to be any user generated content.

  • Findings

In conclusion Taylor Herring has a well designed, easy to access site, which gives the reader a lot of useful and relevant information. However the site needs to incoporate user generate content especially on their blog.  Polls on which PR stunts the viewer liked or disliked would give the company useful knowledge of what the public want and also make the site a lot more interesting.

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